Trauma Practice
Website Redesign for a Nonprofit Mental Health Organization
Branding, Web Design & SEO
Project Overview
Trauma Practice for Healthy Communities is a nonprofit organization based in Ontario, Canada, offering free, clinician-led programs to support individuals affected by trauma, PTSD, and compassion fatigue. Before moving to Canada, I volunteered to help redesign their website, contributing my time and skills to a cause I deeply believe in: accessible mental health care.
This project was a way for me to give back to the province that would soon become my home.
Project Goals
What I did
I created a cleaner, modern layout that kept the organization’s existing green-based color palette to maintain brand continuity. The overall design aimed for warmth, clarity, and accessibility, in line with the sensitive nature of the content.
I developed custom icons for each of their main therapeutic programs, helping users visually differentiate offerings such as:
Resiliency & Recovery: Your Path to Healing
Meditation: A Journey to Healing and Wholeness
Anger Regulation: Fostering Inner Peace
SMART Recovery
Trauma Recovery Program — Self-Directed
I restructured several parts of the website to enhance both user experience and content accessibility. One key improvement was the creation of a new section called “Understanding Trauma”, which consolidated educational content into a single, well-organized page. This approach improved navigation for users while aligning with SEO best practices — positioning the site more effectively for trauma-related search intent.
The content hierarchy was rethought to prioritize clarity, accessibility, and readability. Headings, internal links, and metadata were optimized to support search engine visibility without compromising user trust.
Challenges & Outcome
Although the redesign was well received and close to completion, the organization didn’t move forward with launching the new website — likely due to internal constraints common in nonprofit settings. The live site remains unchanged at traumapractice.org.
Nonetheless, this project represents something meaningful to me: using my skills to contribute to a cause that matters — mental health, healing, and inclusion. I have preserved the redesigned version in a private subdomain, available here.
Personal Note
As a newcomer preparing to move to Ontario, this project felt like a way to give something back before even arriving. Supporting this organization allowed me to align design with purpose — creating not just a better website, but a tool for outreach and compassion.