Servicios Seraltra

Multiservice company website

UX & Web Design

Project Overview

Servicios Seraltra is a business offering a wide range of services across three distinct areas: real estate, construction, and executive transportation. The client needed a simple yet cohesive website to present their service offering clearly and professionally.

UX & Design
Launch webiste

Project Goals

  • Design a clean, easy-to-navigate website that accommodates very different service areas.
  • Help the business appear trustworthy, modern, and organized.
  • Ensure each service had dedicated pages with consistent formatting and clear calls to action.

What I did

  • UX & Web Design

I created a cleaner, modern layout that kept the organization’s existing green-based color palette to maintain brand continuity. The overall design aimed for warmth, clarity, and accessibility, in line with the sensitive nature of the content.

  • Content Structuring & Layout

Although the client provided the written content, I was responsible for formatting and presenting it in a logical and engaging way — breaking it down into digestible sections, improving readability, and adding strategic CTAs throughout the site.

  • Page Development

Each internal page was designed to focus on a specific service category (real estate, construction, transportation). I balanced minimalism with a corporate feel, using icons, headings, and color hierarchy to guide the user.

Summary

This was a small but valuable project that challenged me to bring clarity and cohesion to a website with highly varied content. While the scope didn’t include content creation or complex features, I focused on structure, layout, and consistency. The project is now live and working as an informative digital presence for the company.